How long should a reel be? My reels past 1M ran 78 to 107 s
Length against views for 57 of my reels, Instagram's 20-minute limit and its 3-minute line for reach, and why the script should set the length.
Guides
Guides, tests and breakdowns from the account that made 43.4M views in 30 days with Claude Code. Every number has a date, every reel is real.
Length against views for 57 of my reels, Instagram's 20-minute limit and its 3-minute line for reach, and why the script should set the length.
Instagram's definition, what good looks like at each reel length, and the real averages of five Claude Code reels that passed 1M views.
Account Status, originality, the first three seconds, then the format. Changing the format took my median reel from 3,075 views to 69,913.
What Instagram and Adam Mosseri say ranks reels, set against sends, likes, saves and watch time on my five Claude-made reels past 1M views.
Stock clips, AI video, text or animated explainers: what each costs, what Instagram's rules say, and the faceless subjects that passed 1M views.
On Sep 28 I swapped 8-second tool clips for animated explainers. Thirty days later Instagram showed 43.4M views. What drove it, reel by reel.
Explain any subject, word by word. A voice, a synced caption and real interfaces moving on every word.
Runs in Claude Code or Codex. Buy once, keep making.
One email when a new guide is up: the tests, the breakdowns and the numbers behind them. Nothing else.